Marketing Management - Before we go give a statement about the notion of Marketing Management, it is good we must first examine what it is marketing as a basic. Marketing management or marketing management we pronounce it as an absolute thing that must be learned in business, the challenges faced by businesses, especially producers of goods and services more weight. in terms of marketing efforts should be undertaken so as not sinking in the competition because of the increasing number of competitors from time to time. competition from increasingly tough competition makes the activity increased scale of production is no longer viewed sebagaii major problems when compared to the activity of marketing of goods or services produced. one might say, success in marketing is key to the success of a business entity or company.
marketing Management
Marketing activity has a positive value well explored from the manufacturer or from a consumer standpoint. on the part of consumers say the product marketing activities is seen as an activity that could offer alternatives satisfying a need, so that the value of satisfaction itself increases. from the viewpoint of producers of goods or services, marketing activities adalh activity to improve services more to meet the needs of the customer. So, proper marketing is not just related to interest only a manufacturer, but also the interests of the consumer.
Marketing activity is one of the main activities that must be performed by a company to continue to maintain their survival and evolve into a larger scale again with tujuanakhir profit. marketing general meaning of the word is often used interchangeably with the definition of the sale, trade and distribution. although the term was only one part of the overall marketing activities. process marketing activities started well before the goods or services produced and is not finished (ended) with only the sale, but how all these activities can provide a desired satisfaction of the consumer. Many definitions of marketing proposed by experts and specialists, various notions of such marketing initially focused on goods or services, then the enitas entias or institutions needed to run the sales process and the functions carried out in order to allow it to do marketing transactions.
Understanding Marketing Management
Now let's look at the notion of marketing experts say the following to add a reference
American Marketing Association
Marketing is the process of planning and implementing the concept, promotion, pricing and distribution of some ideas, goods or services in order to generate exchanges that can satisfy individual and organisassi tujiuan.
Philip Kotler, stating
Marketing is a social and managerial process, where in each individual and organization to get what is needed and wanted by producing, offering and exchanging products and services that have value to the other party.
Understanding Marketing above is based on the core of the marketing concept consisting of needs (requirements), wants (desires), demans (demand), products (goods, services and ideas), value, cost, and satisfaction, relationship and network, market, exchange and transactions, as well as marketers and future prospects.
The core of the marketing concept in the operating environment evolves continuously as the social consequences of business entities, but also limited by the resources of perushaaan itself and regulations adaa. a change in the environment for marketing could be a new challenge that requires a response and problem solving (problem solving) a new well, or vice versa may be opportunities for business development.
Associated with these things, we need a skill that can distinguish and execute marketing activities within an Integration and the achievement of objectives in the adjustment to a changing environment. marketing activities should be managed and coordinated by appropriate measures, there arises the term MARKETING MANAGEMENT
Marketing Management is the process of analyzing, planning, implementation and monitoring of a program whose aim is to create an exchange market aimed premises that led to the achievement of corporate goals.
Focus is placed on penaawran marketing management company in fulfilling the needs and desires of the market as well as pricing, communication and distribution conduct an efficient and effective way to give-out, push also serve the market.
So, Marketing Management can be formulated: a management process that includes analysts, planning, implementation and supervision of marketing activities undertaken by the company.
See also: Definition of Management
These activities aim to create exchanges that are expected, ntah it concerns goods or services, or something else that could meet the needs of both psychological, social or cultural. This exchange process can be generated by sellers or buyers that benefit both parties. determination of the product, promotion, price and place to obtain, more effective responses geared to consumer behavior, did the opposite, attitudes and consumer behavior is also affected in such a way to be in accordance with the goods or services offered by the company.
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